New Swarovski store to open in Oxford Street

Swarovski is launching a new 2,000 sq ft ‘Crystal Forest’ flagship store at 321 Oxford Street, London due to open later this summer. Swarovski has joined forces with the designer Tokujin Yoshioka who is responsible for the concept that embraces a ‘Crystal Forest’ theme. ‘Crystal Forest’ is a multi-sensory experience that gives visitors the chance to immerse themselves in the world of crystal. The new store design embodies two concepts dear to Swarovski: Modern Lux and the Poetry of Precision.