Boots UK has announced the launch of mini club, a new children’s clothing and accessories brand for babies and children aged 0-6 years, in partnership with Mothercare. This affordable new range is available exclusively in all larger Boots stores nationwide this month. Details of the range and its in-store availability can be viewed online at www.boots.com/miniclub. The launch will be backed by an extensive through-the-line marketing campaign, involving PR, press advertising, plus in-store activity. Prices range from £10.00 for jeans to £12.00 for a dress and £20.00 for a coat.
Friday, September 17, 2010
Boots introduces mini club - a new children‛s clothing and accessories line
Boots UK has announced the launch of mini club, a new children’s clothing and accessories brand for babies and children aged 0-6 years, in partnership with Mothercare. This affordable new range is available exclusively in all larger Boots stores nationwide this month. Details of the range and its in-store availability can be viewed online at www.boots.com/miniclub. The launch will be backed by an extensive through-the-line marketing campaign, involving PR, press advertising, plus in-store activity. Prices range from £10.00 for jeans to £12.00 for a dress and £20.00 for a coat.
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