British brand MINI unveils its MINI Scooter E Concept today in London. Agyness Deyn, model and icon of British fashion and design culture is in the Capital to help debut the MINI Scooter E Concept. She will celebrate the global premiere at a private London location this evening featuring a DJ set by musician Little Boots. The scooter offers spontaneous, flexible, CO2-free mobility and uses a smartphone as the ignition key, the MINI Scooter E Concept is powered by an electric motor that can be recharged at any conventional power socket using an on-board charging cable. Set to appeal to a young, ecologically-conscious driver, the first Scooter E Concept is a two-seater variant developed for ‘the fun of driving for two’. It mirrors the colour scheme of the current MINI E hatch prototype, 40 of which are currently on trial on UK roads - with body paintwork in matt charcoal, a yellow seat and yellow-painted mirror caps. The second concept is a single-seater and the sportiest of the new concepts. This model nods to the British heritage of the brand. Features include a classic combination of an upholstered seat in dark brown leather, paintwork in British Racing Green and silver mirror caps reminiscent of iconic racing cars. The third and more design-progressive model – being shown exclusively in London – takes inspiration from the popular culture of the 1960s, a decade synonymous with the classic Mini, drawing on the distinctive graphics of the Mod era in particular. The white body colour on this two-seater variant is decorated with numerous applications and stickers, with the left hand mirror cap featuring a MINI logo and the right hand one featuring the red, white and blue cockade of the Royal Air Force.
Thursday, September 23, 2010
Agyness Deyn helps unveil new MINI Scooter
British brand MINI unveils its MINI Scooter E Concept today in London. Agyness Deyn, model and icon of British fashion and design culture is in the Capital to help debut the MINI Scooter E Concept. She will celebrate the global premiere at a private London location this evening featuring a DJ set by musician Little Boots. The scooter offers spontaneous, flexible, CO2-free mobility and uses a smartphone as the ignition key, the MINI Scooter E Concept is powered by an electric motor that can be recharged at any conventional power socket using an on-board charging cable. Set to appeal to a young, ecologically-conscious driver, the first Scooter E Concept is a two-seater variant developed for ‘the fun of driving for two’. It mirrors the colour scheme of the current MINI E hatch prototype, 40 of which are currently on trial on UK roads - with body paintwork in matt charcoal, a yellow seat and yellow-painted mirror caps. The second concept is a single-seater and the sportiest of the new concepts. This model nods to the British heritage of the brand. Features include a classic combination of an upholstered seat in dark brown leather, paintwork in British Racing Green and silver mirror caps reminiscent of iconic racing cars. The third and more design-progressive model – being shown exclusively in London – takes inspiration from the popular culture of the 1960s, a decade synonymous with the classic Mini, drawing on the distinctive graphics of the Mod era in particular. The white body colour on this two-seater variant is decorated with numerous applications and stickers, with the left hand mirror cap featuring a MINI logo and the right hand one featuring the red, white and blue cockade of the Royal Air Force.
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