Denim label DENHAM opens its first UK store

DENHAM will open it's first UK store in London on 14 October. As the third retail store in total, the four-story town house includes spaces dedicated to a full retail shop, presenting collections for men and women featuring on-site traditional jean repair and alterations and wholesale showrooms. The first location adjacent to the company's headquarters was established in Amsterdam's "Nine Streets" neighbourhood, directly in the brand's backyard. The second store in Tokyo represented the Jeanmaker's pilgrimage to the spiritual home of artisan denim craft in Japan. The newest location in London re-connects DENHAM to Britain's tailoring heritage which exerts a steady influence on the brand's signature approach to detail. The journey to England also represents a homecoming for Jason Denham who was born and raised in the UK. The new DENHAM HOUSE will establish a residence for the label in London's Shoreditch neighbourhood at 32 Charlotte Road, London EC2A 3PB.