New fashion design concept launches online tomorrow

Own Label is a new concept in fashion design, aiming to give new designers a chance to showcase work and have garments manufactured and sold online. Own Label post specific briefs on the website, designers then submit their designs in line with the brief and the best are published on the site to be voted for by the online community. The designs with the largest number of votes at the end of the competition are manufactured and sold through the online store with the designer's name on the label. Own Label will officially launch tomorrow during Graduate Fashion Week. Graduate Fashion Week is a natural partner for Own Label. There is a wealth of creative talent graduating from UK fashion colleges each year, with opportunities for new designers demonstrate skills in a commercial setting, Own Label hopes to provide a new channel from which the top designers of the future can emerge. www.own-label.com