LACOSTE signs Alexa Chung for new female fragrance

LACOSTE Fragrances has signed style icon Alexa Chung to front its new female fragrance, launching globally in January 2011. “I’m very flattered that LACOSTE invited me to model for its new female fragrance. I’ve always liked LACOSTE’s casual chic image, so I’m excited to be representing the brand in this new campaign.” Alexa Chung. Alexa has recently won the Editor’s Choice category at the Elle Style Awards and was No. 1 in Vogue’s Best Dressed List 2009. As well as gracing the covers of top style magazines from Vogue, Harper’s and Elle to WWD in the US, Alexa has written a successful column for The Independent newspaper and is a contributing editor to British Vogue. “We’re delighted to be working with Alexa as an ambassador for LACOSTE as she perfectly encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura, she exudes an effortless dynamism that makes her the perfect fit with LACOSTE.” Tim Sayler, Associate Marketing Director for LACOSTE Fragrances.