Those lucky enough to be in London or New York on the 10th got to experience 2 streets transform for 7 minutes as Ralph Lauren celebrated the 10th anniversary of its website by merging the worlds of fashion, art and technology.
Spectators watched as models strode over the classical façades of the Ralph Lauren flagship stores, as a combination of 4D technology and the design concept of Ralp Lauren came to life.
Watch below what the show looked like on Bond Street in London.
Amazing, right? Such a novel idea and so perfectly implemented, this captured the true essence of the brand's digital strategy.
Below is the behind the scenes video of how this stunt was put together.
Below is the behind the scenes video of how this stunt was put together.
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