FiFi Fragrance Awards 2011 winners announced

Pictured above is Victor Dragoi, P&G Prestige UK, collecting the Best New Prestige Female Fragrance FiFi Award for Gucci Guilty, alongside Sophie
Ellis-Bextor, George Lamb and Roja Dove.

The 2011 FiFi Awards took place last week at Banqueting House in London. TV personality George Lamb compered the ceremony, held in support of the industry’s charity Look Good…Feel Better, which also featured a performance by singer Sophie Ellis-Bextor.

For the last two years, the Fragrance Foundation has presented a special FiFi Award for innovative marketing and promotion of the industry. This year’s award went to Emma Hockley, Perfume and Cosmetics Buyer; and Harrods and Fragrance Expert, Roja Dove, for The Perfume Diaries, a celebration of the fragrance industry and its history - an exhibition and museum which attracted over 37,000 visitors. Meanwhile, there were 15 award categories which included Gucci Guilty chosen as Best New Prestige Fragrance for Women and Bleu de Chanel winning the male category.

Full list of winners:

Best New Female Print Advertisement
‘Classique’ X Collection by Jean Paul Gaultier

Best New Male Print Advertisement
Colonia Essenza by Acqua di Parma

Best New Female Fragrance Commercial
Acqua di Gioia by Giorgio Armani

Best New Male Fragrance Commercial
Bleu de Chanel by Chanel

Best New Female Fragrance Packaging
Beauty by Calvin Klein

Best New Male Fragrance Packaging
Voyage d’Hermes by Hermes

Best New Female Fragrance In Limited Distribution
Private Blend Azure Lime by Tom Ford Beauty

Best New Male Fragrance In Limited Distribution
Private Blend Azure Lime by Tom Ford Beauty

Best New Independent Niche Fragrance
Orange Star by Tauer Perfumes

The Perfume Shop ‘Peoples Choice’ Award – For Women
Gucci Guilty by Gucci

The Perfume Shop ‘Peoples Choice’ Award – For Men
Bleu de Chanel by Chanel

The Men’s Health Readers Award
Boss Bottled Night by Hugo Boss

Best New Celebrity Fragrance
Purr by Katy Perry

Best New Prestige Fragrance For Men
Bleu de Chanel by Chanel

Best New Prestige Fragrance For Women
Gucci Guilty by Gucci