Model agency founder named as brand ambassador for Make Up Store

Neely Reyes (pictured above), founder of modelling agency Sapphires Model Management, has announced her appointment as UK Brand Ambassador for Make Up Store.

The Swedish brand has recently expanded its operation into the UK with store openings in Carnaby Street and Westfield London and were looking to promote the brand to industry professionals at a grass roots level. Neely’s key role will be to introduce Make Up Store directly to media, make-up artists, fashion professionals and fashion forward consumers who may not yet have tried the brand’s products. Neely is no stranger to launching a brand in London having expanded her model agency into Soho in 2010. Her company is now established in London and works with many high-street names, brands and magazines.