Wednesday, April 13, 2011

EVENT: ADIDAS ORIGINALS DENIM.. GETS IT ON!


Adidas Originals called out to Dubai's party people to GET IT ON for the launch party of the new denim collection. So yesterday, donning  jeans and my killer McQueen heels, I headed down to the venue( a refurbished warehouse nonetheless) along with blog contributor Jona and some friends to find out a little more.

The atmosphere was insane, everyone was very lively, the music was amazing, snacks and drinks poured in and all around there were awesome photos of local celebrities in the new Adidas Denim collection. A DJ kept the place alive and above him a video kept everyone's eyes pinned on the wall for a while.. Was the video a bit too racy? you be the judge!


Posters with hilarious quotes all pushing the boundaries with the "Get it On" theme kept everyone amused and a life-size panda (like the one in the above video) roamed the venue dancing and hugging people. We definitely had a great time and loved the collection and the campaign, despite it being a little out there for this region.

Check out some of the photos we took.
 Jona checking out the photos shot by photographer Wesco Taubert of local icons in the Adidas Originals Denim collection

 How cool are these posters??




 We couldn't help ourselves when Mr Panda came out.. They did say to get it on right?

 Dubai's graffiti king, SyaOne working his magic on these adidas boards

 We loved what these two ladies were wearing.. and kudos on having the hottest stomach in town!!





 The always gorgeous Dalia Sharawi

 The cutie photographer from ITP who snapped our photos so we blinded him with our flash.. We ♥ his tattoos !

And here are some shots courtesy of the awesome guys behind the event




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