Jaeger pop-up boutique opens on 7 August

Jaeger’s new pop-up shop will open in London on 7 August 2010. Boutique by Jaeger captures the spirit of the 60s and teams it with a contemporary rock 'n' roll vibe. Coquettish minis, punkish zipped coats, knits, micro-tuxes, zippered silk dresses and leather rolled up shorts all feature in this new collection of separates for young women. The Boutique by Jaeger pop-up shop is located off Carnaby Street at 10 Foubert's Place, in London W1. The shop will feature a bespoke shop fit, the first of its kind developed by Jaeger, and will showcase the complete Boutique by Jaeger Autumn/Winter 2010 collection. The Boutique by Jaeger pop-up shop will also offer a unique selection of accessories and gifts from other brands such as: Origami pendants, Les Nereides chains & charms, Stenoflex pinhole cameras, sunglasses from Essi, fashion books from Assouline and a range of quirky stationery. Boutique by Jaeger will also be available in selected Jaeger stores from 7 August and online at www.boutiquebyjaeger.co.uk from 5 August 2010.