Pure London to host a buying event in Dubai

Trade fashion event Pure London has joined with French trade show Who’s Next and Premiere Classe to host a buying event in Dubai called Pure Selection. Middle East Fashion Days will take place from 19 – 21 October 2010 and Pure London will have a dedicated section for its exhibitors over the three day event. Pure Selection will form a special part of Middle East Fashion Days giving Pure London’s fashion brands the opportunity to meet, network and do business with buyers and consumers across the Middle East. Brands who have expressed intent to show include Zandra Rhodes, James Lakeland, Almost Famous, Lotus London, Me &Thee, Sight Station, Lore, Angeleye, Beth Jordan, Bibi and Andrew Majtenyi. The event will take place in Dubai’s hotel resort, the Madinat Jumeirah and will include three catwalk shows a day presenting international designers, sponsored by Fashion TV and L’Oreal. Creations by local designers will be on show, while a mix of international products from Indian, Turkish and Lebanese designers, as well as European brands will be on show.