Fashion Press Week AW11 dates announced

Fashion Press Week, in partnership with media resource DIARY, will be taking place 18-19 May at One Marylebone, 1 Marylebone Road, London NW1 4AQ. The event will showcase the AW11 collection launches from a variety of leading retailers and designer brands with a number of features lined up at the event. Brands include Marc Cain, Austin Reed and Thomas Sabo among many others.

Following November’s debut show, international law firm Mishcon de Reya will again be sponsoring a gallery supporting emerging and ethical brands under the Fashion Discovered and Fashion Fair brands. This season Mishcon de Reya, in association with Fashion Business Club, launched a competition to search for designers who fall under the Fashion Discovered and Fashion Fair guidelines to offer complimentary space within the event as well as chance to win a year’s mentoring from a wealth of fashion, media and legal experts including online access to PR – an invaluable PR tool offering industry contacts, dates and news. Shortlisted brands include Ivana Basilotta, Hemyca and Viking Wong. In addition, to further support their sponsorship at Fashion Press Week, Mishcon de Reya will be hosting Cafe Legal, a pop-up coffee shop at the event where brand directors and CEO’s can meet with the legal team to discuss matters ranging from intellectual property, real estate, corporate issues and employment law.

For more information about the brands participating and to register for the event itself please visit the website. The show is open from 10am – 8pm on 18 May and from 10am – 6pm on 19 May.

www.fashionpressweek.com

Tailor-made press event All Present & Correct returns this July

The seventh annual tailor-made press event All Present & Correct (AP&C), designed for niche companies and brands to meet the press, is due to take place on 7 July. AP&C will present both new and established brands and products at a central London venue. Whether launching a new product or introducing a company to the press, the package includes pre-show marketing, inviting the press and hosting on the day - including the weeklies, monthlies, newspapers and colour supplements, websites and key bloggers and tweeters. The focus will include gifts, fashion, fashion accessories, beauty, health and well-being, homes & interiors.

Fashion Press Week announces new venue for AW11

Fashion Press Week has announced that for the AW11 season the event will be held at the central London location One Marylebone in May (days to be announced shortly). Retailers showcasing at Fashion Press Week include Toms Shoes, Ash, Kenneth Cole, Christy’s Hats, Austin Reed, CC, Viyella, Marc Cain, Celtic Sheepskin and couture footwear designer DARMAKI amongst many others.

This season FPW will be working across an appointment system to allow key editors to meet with the PR teams and review the upcoming collections.

Leading business international law firm Mishcon de Reya, a key sponsor at FPW, is launching a campaign with WGSN and Fashion Business Club to allow emerging designers and ethical brands to showcase at no cost. An overall winner will receive one year's mentoring programme and legal support. For more information please e-mail: danielle@fashionpressweek.com.

www.fashionpressweek.com
www.onemarylebone.com

DIARY is delighted to be involved with Fashion Press Week

DIARY is delighted to be involved in the launch of a new press day concept for the fashion industry. Fashion Press Week launches on 3-4 November 2010 at The Saatchi Gallery to showcase Spring/Summer 2011 collections to the fashion press across all sectors of the fashion arena.

Fashion Press Week will host a strong cross section of designer, bridge and high street brands from multiple retailers, e-commerce, department store groups, independent retailers and wholesale labels across multiple product categories giving the press access to the UK’s most press worthy collections all under one roof.

Fashion Press Week’s priority focus is to ensure brands retain exclusivity whilst effectively communicating their core brand ethos to the fashion press. It will not only be more cost effective than a stand alone press day but the brands will receive much higher levels of press attendance, with a budget in place for ensuring the presence of selected press, including international and UK regional.