Cosmopolitan has partnered with Pantene Pro-V Aqua Light to launch a special collectors’ edition of its September 2010 issue on sale today. The face of the haircare brand, Cat Deeley, appears on the 3D lenticular cover which, when tilted by the reader, shows the TV presenter ‘swishing’ her hair from side to side. The special edition (50,000 copies) will be available exclusively in Tesco stores nationwide. When purchased, the consumer will receive a free travel-sized Pantene Pro-V Aqua Light shampoo and conditioner and a £1.00 voucher that can be redeemed against any product in the Pantene Pro-V Aqua Light range. The campaign is supported within the magazine via a three-page Pantene Pro-V Aqua Light promotion and a Cat Deeley ‘Confidence Confessions’ double-page feature within the ‘Beauty Bible’ section. Both the promotion and the feature appear in all September issues of Cosmopolitan.
Showing posts with label cat deeley. Show all posts
Showing posts with label cat deeley. Show all posts
Monday, August 9, 2010
Special lenticular edition of Cosmopolitan on sale today
Cosmopolitan has partnered with Pantene Pro-V Aqua Light to launch a special collectors’ edition of its September 2010 issue on sale today. The face of the haircare brand, Cat Deeley, appears on the 3D lenticular cover which, when tilted by the reader, shows the TV presenter ‘swishing’ her hair from side to side. The special edition (50,000 copies) will be available exclusively in Tesco stores nationwide. When purchased, the consumer will receive a free travel-sized Pantene Pro-V Aqua Light shampoo and conditioner and a £1.00 voucher that can be redeemed against any product in the Pantene Pro-V Aqua Light range. The campaign is supported within the magazine via a three-page Pantene Pro-V Aqua Light promotion and a Cat Deeley ‘Confidence Confessions’ double-page feature within the ‘Beauty Bible’ section. Both the promotion and the feature appear in all September issues of Cosmopolitan.
Wednesday, March 24, 2010
Cat Deeley appointed Global Brand Ambassador for Links of London
Links of London has announced Cat Deeley as its Global Brand Ambassador, with immediate effect. In her role as the first ambassador for the brand, Cat will front the Autumn/Winter 2010 campaign across the UK, US and Asia.
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