Thursday, March 31, 2011

Alexa Chung the new face of Superga for centennial anniversary

Superga has announced Alexa Chung as the face of the new campaign. Alexa teamed up with Superga for a new shoot featuring the 2750 style and other pieces from the range for the brand’s 100-year celebration.

Simon Bamber, CEO of GLinvest who owns the rights for the brand in the UK, said: “We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our collection and brand so well.”

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