George at ASDA named as title sponsor of Graduate Fashion Week

Graduate Fashion Week (GFW) has announced George at Asda as the event’s new title sponsor for 2011 (5-8 June). The announcement comes as Graduate Fashion Week prepares to celebrate its 20th anniversary and George celebrates its 21st birthday. Each year Graduate Fashion Week celebrates the work of more than 1,000 BA Degree fashion students from 65 member universities across the UK and overseas, for the biggest showcase of young talent in the world.

Fiona Lambert, Brand Director at George, who has been a member of the GFW Mentoring Panel for the last 2 years, commented “Despite the tough economy, we felt we should pull out all the stops to come forward and support our young graduates. These students are the emerging designers of tomorrow and I am delighted that we are able to support their future careers, and that they will still able to showcase their collections in London next June.”

(Rebecca Thomson is shown above collecting the Gold Award at GFW earlier this year)