Gucci introduces new interactive feature

Gucci has today announced the launch of a new interactive feature, the Children’s Collection Playground, which allows users to dress up virtual dolls, interacting with products from the new Gucci Children's collection. Available under the iPhone/iPad Exclusive section of the Gucci App, this new addition coincides with the debut of Gucci’s first children’s collection designed by Creative Director Frida Giannini. In addition to the Gucci Children’s Collection Playground, the updated December Gucci App also includes content on Gucci Eyewear, new videos and video sharing, and user interface enhancements for iPad users.

The recently launched children's collection is divided into two age ranges from 0 - 2 years and 2 - 8 years and is available in selected Gucci directly operated stores, department and specialty stores. The collection comprises apparel, shoes, small leather goods, footwear and selected accessories, including jewellery, sunglasses, scarves and blankets. The Gucci App is available free at www.gucci.com/iphoneapp