Friday, July 1, 2011

Kim Kardashian launches online fashion retailer in the UK

Co-founded by Kim Kardashian, online fashion accessories retailer ShoeDazzle is launching its online styling service and fashion store in the UK this September. ShoeDazzle was founded in 2009 in America and currently has over 3 million members. The website works with customers completing a free ShoeDazzle style profile, picking their favourite celebrity looks or catwalk images. Once the profile has been created, ShoeDazzle's celebrity stylists, including Kim, will create a personal selection of shoes, handbags and jewellery to specifically suit the consumers individual style, giving the customer a personalised shopping experience. Every product on the site is priced at £39.95.

www.shoedazzle.co.uk
www.shoedazzle.com

Jean Patou acquired by Designer Parfums

Designer Parfums, who specialise in the creation and development of luxury fragrances, has today (1 July) announced the completion of the acquisition of the Jean Patou business from P&G Prestige. The acquisition of Jean Patou is in-line with Designer Parfums global strategy to develop and distribute luxury fragrances and maximise the potential marketing opportunities across a wider marketplace.

The vision for the development of Jean Patou is part of Designer Parfums Managing Director, Dilesh Mehta’s overall strategy to work with and nurture some of the finest and most recognisable brands in the fragrance industry: “I am truly delighted and excited by this great addition to our collection of brands. We will re-affirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses... Jean Patou has a unique and specialised image and equity. A niche market expert such as Designer Parfums is ideally placed to ensure the brand fulfills its commercial potential.”

Jean Patou’s range of fragrances will be reproduced with original formulations, bottles, packaging and imagery. Designer Parfums will shortly announce plans for the further development of the brand.

www.jeanpatou.com

PANDORA Jewellery introduces digital magazine

Jewellery brand PANDORA has launched a new interactive magazine. PANDORA Magazine is published globally every other month for members of Pandora’s customer club, offering interaction with readers. The magazine is built on a broad editorial line with inspiring fashion editorials, styling tips and lifestyle articles as in the traditional fashion magazines. Its interactive functions allow readers to post comments, rate articles and share their favourites with others. A unique feature of the magazine is that readers can share their own experiences with women around the world by commenting directly in the magazine. The magazine is published six times a year in four languages and is free to members of PANDORA’s customer club. The first issue appeared on 20 June online and featured Penelope Cruz on the cover.

www.pandora.net

Zone Models convert to iPads from model books

Zone Models has started using iPads as an alternative to model books following a pilot in January 2001 which received positive reviews from both clients and models. Model portfolios can be easily uploaded and taken to castings, allowing clients to see a model’s entire portfolio. Clients are also able to e-mail selections of their choice as the Zone Models website has been adapted for use on iPad and iPhone.

A Zone Models app is due for release later this year, providing a quick and easy way for clients to make selections on the go, with a section for aspiring models to upload iPhone pictures and apply. Contact Lucy Bolland at Zone Models for more information.

www.zone-models.com