Harley Street Skin introduces new non-surgical anti-ageing procedure

Pellevé is a newly developed, non invasive and non-surgical procedure specifically designed to treat mild to moderate facial wrinkles. Typical areas and problems would include sagging under the chin, nasolabial folds, wrinkles around the mouth, lines or folds between the eyebrows, lines on the forehead, excess skin on the upper eyelid, crow’s feet or a tired or unhappy expression. Pellevé works by heating the deep layers of the skin without damaging the epidermis or top layer. This heat initially causes the collagen in the skin to contract and tighten, then after treatment, the skin starts producing new collagen, resulting in an improvement of skin quality, firmness and tightness. Results can be seen immediately and should last up to six months.

Pellevé is now available at Harley Street Skin, 48 Harley Street, London W1. The clinic is under the direction of Dr Aamer Khan and Lesley Reynolds Khan and both are available for consultations or quotes.

www.harleystreetskinclinic.com

Rihanna and NIVEA celebrate 100 Years Skincare For Life

Beiersdorf is preparing the NIVEA brand for its 100th birthday with the introduction of a new business strategy, 'Focus on Skin Care. Closer to Markets'. This will consist of a series of global activities throughout the year starting in May. These include a new marketing campaign, globally aligned point of sale activations, and a multi-channel consumer digital campaign aimed towards a younger target group. Aiming to take the 100th anniversary straight to the consumer, NIVEA will be holding a 'thank you' event to celebrate with consumers from around the globe. Furthermore a large-scale skincare advisory tour which will span across 75,000 promotion areas in retail around the globe is expected to generate more than 13 million consumer contacts. As an extension of its commitment to connect with consumers and celebrate 100 years of better skin care, NIVEA is sponsoring Rihanna’s upcoming tour, which will span across North America and Europe beginning at the end of May. The multi-city tour will include consumer engagement through NIVEA and Rihanna owned social media channels and will feature various NIVEA-branded activations.

Selfridges launches new skincare destination

Selfridges is launching a new Rejuvenated Skincare Destination. The new space provides experience and expertise from five innovative brands: Natura Bisse, Dr Sebagh, REN, !QMS Medicosmetics and Eve Lom. These brands have been handpicked to form the skincare destination with a central, private consultation and treatment pod. Each brand has a unique point of difference and offers customers specialist skincare treatments and offers, exclusively to Selfridges. All brands will be offering unique treatments in the consultation pod.

Melvita flagship UK store is opening in Covent Garden this November

French organic cosmetics brand Melvita is continuing its global expansion by opening its first UK store in November 2010. Following the successful UK launch online in January 2010, Melvita has expanded to offer an assortment of products in Whole Foods Stores, Harrods and selected John Lewis’. Melvita has secured a site for the stand-alone store in the new St Martin’s Courtyard development in Covent Garden, enabling the whole range to be presented together for the first time in the UK. With the expertise to deliver skincare products targeted to individual skin needs – hydration, anti-ageing or radiance – as well as everyday key personal care products including Shower, Haircare and Mother & Baby, customers can shop across each of the Melvita product areas for all of their personal care. A Consultation Island in the centre of the store will enable customers to have personalised consultations with the trained Melvita staff, with an integral sink unit to be used for demonstrating and fully experiencing the products before making decisions. Encompassing nature and the local community is important for Melvita, so a community area with a chalk board, books and events table will encourage the local community to interact in-store and enable the store to host events, workshops and promotional activities. The St Martin’s Courtyard store is expected to open mid-November 2010.

Glow Getter injectable moisturisers

Leading facial aesthetic cosmetic practitioner Dr Toni Phillips will be the first to launch the next generation new injectable moisturisers. The ‘Glow Getter’ from Juvéderm HYDRATE have been clinically proven to deeply hydrate the delicate skin of the face, neck and décolletage areas, providing intensive hydration in these delicate areas helping skin to retain its youthful appearance. Created by Allergan, Juvéderm HYDRATE was given a European CE mark in December 2009 and has been clinically proven to deeply hydrate the skin by delivering hyaluronic acid (HA) into the skin through a series of tiny injections. As well as containing HA, it also contains the anti-oxidant, mannitol and together, these allow the skin to regain its natural smoothness and reveal a healthy glow. This treatment is likely to be a popular first step for those who have resisted other forms of injectable aestheticoptions. Dr Phillips is confident it will appeal to those who know they need a little more than anti-ageing skincare, but are not yet ready to try fillers or other more permanent anti-ageing solutions. Depending on the individuals skin condition Dr Toni would create a bespoke treatment from a six weekly treatment plan to injections ever three months. ‘Glow Getters’ is available from Dr Toni Phillips at Renew Medica and costs around £250.00 per treatment.

New skincare and cosmetics line beautycyle launches

Direct sales corporation, Amway launches beautycycle skincare and cosmetics. Emma Willis is the new face of the brand and the new product line takes its inspiration from the power of the elements - Air rejuvenates, Water quenches, Earth balances and Fire energises. The complete skincare and make-up solution is primarily aimed at women ages between 20 and 40 who prefer an easy to understand and simple approach to skincare that uses natural ingredients and delivers great value for the price. The beautycycle cosmetics line uses extensive mineral colours in soft and intense shades. beautycycle skincare and cosmetics products are available now. The product line will be expanded at the beginning of June with the introduction of the Air Age Repair Cleansing Milk, Fire Renewal Serum and Fire 3-in-1 Masque-Scub-Brightener. Prices range from £6.05 to £15.85.

Beauty label Skeen+ launches in the UK

Beauty label Skeen+ is new to the UK. Having previously produced anti-ageing dermatology for men, Illuminating Care Powder is the first product in the Skeen Solutions range aimed solely at women. This is a skincare product in powder form, with pure and active vitamin C, which melts instantly into the skin combining all the benefits of a powerful cream with the advantages of a powder formula. On application, Skeen’s Illuminating Care Powder delivers a matt finish while tightening skin. Active ingredients include ascorbic acid, recognised in dermatology as one of the most powerful anti-ageing molecules, and Lupin Peptides which claim to promote skin microcirculation and oxygenation and help to smooth skin’s micro-texture. Skeen+ is available exclusively at Sephora and online at www.skeen.fr, and the Illuminating Care Powder is priced at €48.00 for 30ml.

Beauty brand SteamCream launch design competition

Beauty brand SteamCream has launched a competition aimed at emerging artists. It will give the opportunity for entrants to design their own piece of collectable art, in the form of a new SteamCream aluminium tin design. The winning design will feature the artist’s name on the base of the tin, and will be available via www.steamcream.co.uk, as well as being offered to all SteamCream stockists including Liberty, Selfridges, John Lewis, Saatchi Art Gallery, ASOS.com. The design will join other new designs launching in 2010. The winner will also receive 60 tins of SteamCream featuring their design. Entry is possible through www.steamcream.co.uk. and the closing date is 4 May 2010. SteamCream, priced at £10.00, is a vegan moisturiser for face, body and hands, each of which is packaged in tins decorated with limited edition designs.