New shopping and dining destination hits Covent Garden

New shopping and dining destination St Martin’s Courtyard opens this November in Covent Garden. Independent labels, flagship stores, international brands, and new concepts are all featured within the courtyard. Brands featured include Twenty8Twelve, the label owned by Savannah and Sienna Miller; French organic beauty brand Melvita will open its first store in the UK; Jaeger will open its first stand-alone Jaeger London womenswear store at St. Martin's Courtyard; Desa stockists of signature leather and suede pieces; and casualwear label Joules. Also opening at St Martin’s Courtyard is The Covent Garden Academy of Flowers offering professionally taught courses in flower design from one evening to thirty weeks.

Melvita flagship UK store is opening in Covent Garden this November

French organic cosmetics brand Melvita is continuing its global expansion by opening its first UK store in November 2010. Following the successful UK launch online in January 2010, Melvita has expanded to offer an assortment of products in Whole Foods Stores, Harrods and selected John Lewis’. Melvita has secured a site for the stand-alone store in the new St Martin’s Courtyard development in Covent Garden, enabling the whole range to be presented together for the first time in the UK. With the expertise to deliver skincare products targeted to individual skin needs – hydration, anti-ageing or radiance – as well as everyday key personal care products including Shower, Haircare and Mother & Baby, customers can shop across each of the Melvita product areas for all of their personal care. A Consultation Island in the centre of the store will enable customers to have personalised consultations with the trained Melvita staff, with an integral sink unit to be used for demonstrating and fully experiencing the products before making decisions. Encompassing nature and the local community is important for Melvita, so a community area with a chalk board, books and events table will encourage the local community to interact in-store and enable the store to host events, workshops and promotional activities. The St Martin’s Courtyard store is expected to open mid-November 2010.