Shortlist launches pop-up shop and names Grooming Awards winners 2011

The Shortlist Grooming Awards 2011 took place earlier this week. This years awards took place at Harrods in Knightsbridge and were presided over by the following judges: Catherine Bossom, Roja Dove, David Gandy, Fadi El Rachdi, Annalise Quest, James Read, Johnnie Sapong, Ahmed Zambarakji and Adrian Clark. To coincide with the awards, Shortlist has opened a pop-up shop in Harrods, where customers will be able to buy the award-winning products from the shop until 26 February. David Gandy was named as the 'The Face of Today' at the ceremony and is pictured above collecting the award with Marigay McKee, Fashion & Beauty Director or Harrods, and Adrian Clark, Style Director of Shortlist. Here is a list of winners:

Best New Men’s Fragrance -
Chanel – Bleu De Chanel Eau De Toilette Pour Homme

Best New Men’s Hair Care -
Kerastase Homme – Capital Force Daily Treatment Shampoo (Anti-Dandruff Effect)

Best New Grooming Gadget -
Philips – Senso Touch 3-D Electric Shaver

Best Men’s Body Maintenance Product -
Right Guard – Xtreme Silver Antibacterial Anti-Perspirant
Best New Men’s Anti-Ageing Product -
Clinique – Repairwear Laser Focus Wrinkle Uv Damage Corrector

Best New Shaving Product -
Nivea For Men – Cool Kick (Arctic Freeze) 2-In-1 Wash & Shave Gel

Best Eye Care Product -
L’Oreal Paris Men Expert – Hydra Energetic Ice Cool Eye Roll-On

Best Classic Men’s Fragrance -
Hermes– Terre D’hermes Eau De Toilette

Best Men’s Body Wash/Scrub -
Molton Brown – Re-Charge Black Pepper Body Wash

Best Razor Or Shaver -
Gillette – Fusion Power Gamer

Best Men’s Moisturiser Or Serum -
Nubo – Cell Dynamic The Essence

Best New Men’s Hair Styling/Grooming Product -
Vo5 – Extreme Style Matt Wax

Best Niche Fragrance -
Creed – Aventus Eau De Parfum

Best Men’s Facial Cleanser/Exfoliator -
Lab Series Skincare For Men – Multi-Action Face Wash

Best Suncare Product -
Lancaster – Sun Sport Multi-Protection Water + Sweat Resist Express Mist

Best Shaving Preparation -
Clarins Men – Skin Difference
Honorary Awards

Best New Men’s Grooming Range - Kings

Grooming Innovation Award 2011 - Wilkinson Sword – Hydro 5 Razor

‘Every Man Should Have One’ - Acqua Di Parma – Colonia Eau De Cologne

The Face of Today - David Gandy