Wella Professionals announces sponsorship of LFW shows

Wella Professionals has announced its backstage sponsorships at London Fashion Week this AW11. The Wella Professionals Creative Team, led by Panos Papandrianos, will create looks for three shows this season using the Wella Professionals Style range. Panos has over 15 years of editorial and session stylist experience, creating looks for titles including Vogue Italia. He is supported by Andrea Martinelli, from HOB Salons, who has over 10 years’ styling experience. The shows with backstage sponsorship by Wella are listed here:

Saloni, 18 February, 1pm – 4pm, Location t.b.c.

Temperley London, 20 February, 8pm, British Museum.

Emilio de la Morena, 22 February, 4.45pm, BFC Showspace