US label Forever 21 launches this week in the UK

US fashion label Forever 21 has recently signed model Amber Le Bon as the face of its UK launch. Amber, daughter of Duran Duran front-man Simon Le Bon and fashion model Yasmin Le Bon, will promote Forever 21 as it launches its first stores in UK and Ireland. Forever 21 will open in Birmingham’s Bullring on 12 November and Dublin’s Jervis Centre on 13 November. There is a press preview at the Birmingham store at 9am on Friday with the store opening to the public at 10am. UK consumers can also shop online at forever21.com.

The first phase of the rollout will see stores opening in Dublin and Birmingham this month. In addition to Forever 21 apparel and accessories, the Ireland store will encompass all of the Forever 21 brands, including I ♥ H81, a lifestyle brand for women, 21MEN, a line for men of all ages; Forever 21+, a plus sized line; Love21, a contemporary women’s line; Forever 21 kids; as well as, Twelve by Twelve, a couture-like aspiration line designed exclusively for Forever 21. The UK store will carry all Forever 21 brands, except Forever 21 kids and Twelve by Twelve. These new stores aim to serve as a one-stop-shop for personal, professional and family lifestyle fashion needs.