Ralph Lauren launches ecommerce with spectacular 4D light display

RalphLauren.com celebrated the launch of its digital offering with a unique four dimensional light installation last night on the façade of its flagship locations in New York and London. Through the use of advanced video mapping technology, this event combined art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The world of Ralph Lauren was illuminated in the sky as moving footage of iconic products.