Alexa Chung the new face of Superga for centennial anniversary

Superga has announced Alexa Chung as the face of the new campaign. Alexa teamed up with Superga for a new shoot featuring the 2750 style and other pieces from the range for the brand’s 100-year celebration.

Simon Bamber, CEO of GLinvest who owns the rights for the brand in the UK, said: “We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our collection and brand so well.”