Donna Ida appoints new brand ambassador

Angela Dunn Radcliffe has joined designer denim boutique Donna Ida as its first Brand Ambassador starting in April. The New Zealand born stylist and model will work with the boutiques in Chelsea, Belgravia, Westfield and Guildford using her knowledge, skill and contacts to seek new opportunities for the company, contribute to expansion plans and help implement sales and marketing campaigns.

Online, Angela will add her creative input to Donna Ida’s blog by posting guest articles on trends and presenting videos to help customers identify their body shapes in the ‘Denim Clinic’ section of the website. The Donna Ida Denim Clinic was launched in 2006 with the opening of the first store and continues to be one of the most popular of the Donna Ida services.

Donna Ida opened in 2006 and now has four stores in Chelsea, Belgravia, Westfield & Guildford as well as the website. Donna Ida stocks a collection of denim brands including Current/Elliott, Goldsign, J Brand, Tucker, Joie and Wildfox.