Drapers Etail Award winners announced

The best of the online fashion industry were recognised with a coveted Drapers Etail Award at the awards ceremony held at Altitude 360, London last night. Now in its third year the Drapers Etail Awards recognise and celebrate success and innovation in online fashion retailing.

Best Customer Experience - Sponsored by Avail Intelligence
Winner: Red Label Fashion

Best Aggregate Site
Winner: ShopStyle

Best New Etailer - Sponsored by docdata
Winner: Missguided

Best Etail Innovation - Sponsored by Fashion Textile Children's Trust
Winner: NOT JUST A LABEL
Highly commended: farfetch.com

Best Etail Marketing Initiative
Winner: Pretty Green

Best Single-brand Etailer - Sponsored by Clipper Logistics
Winner: Sweaty Betty

Best Independent Etailer - Sponsored by Pure Spirit
Winner: Route One
Highly commended: Coggles.com

Best Multichannel Retailer - Sponsored by Success Appointments
Winner: John Lewis
Highly commended: Warehouse

Best Specialist Etailer
Winner: Seraphine
Highly commended: Javari

Best Pure-play Etailer - Sponsored by Adobe Scene 7
Winner: ASOS
Highly commended: My-Wardrobe

Best Use of Social Media - Sponsored by WGSN
Winner: Jimmy Choo
Highly commended: ASOS

Best Etailer of the Year - Sponsored by Fashshot
Winner: John Lewis