New W Hotel to open in Leicester Square next month

This February 2011, W London - Leicester Square will open its doors to the public. Situated on the corner of Leicester Square and Wardour Street, on the site of what used to be the Swiss Centre, the building stands 10 storeys tall, and uses translucent glass which will change colour according to the time of day or happenings in the hotel or the city. Taking inspiration from its surroundings, W London - Leicester Square will deliver a variety of unique guest experiences and initiatives that highlight the brand’s passions within film, fashion, music and design. The new hotel will feature 192 guest rooms, including 17 suites, three WOW suites and one Extreme WOW suite, as well as offering guests an Away Spa with a focus on detox and refuel.

W London – Leicester Square is accepting reservations, including group arrivals and event bookings, from 14 February onwards. To celebrate the exclusive debut, there is an opening offer from £269.00 per-room per-night. Tour the hotel online at www.wlondon.co.uk/showme.