Pure Spirit and Stitch combine for event next year

Pure Spirit, the new buying event for trend led young fashion for men and women, and Stitch, the menswear and accessories event, will join forces and co-locate within the same venue for the February 2011 edition. Over 250 brands will be on offer, along with catwalk shows, trend presentations, business seminars, DJ’s and parties. Pure Spirit will be edited into two sections – She, which will house womenswear labels reflecting trends of tomorrow, and Label, offering unisex lifestyle brands. It was announced in August that Pure Spirit would take place at Earls Courts from 13 – 15 February 2011, the same dates as Pure London – the womenswear, footwear and accessories buying event. Brands confirmed for Pure Spirit include Mina, Forever Unique, Jovanna, Jarlo, Sugarhill, Bedroom Athletics and Rare. Brands confirmed for Stitch include Luke, Weekend Offender, Two Stoned, Nathan Palmer and Emma Ashford.

Pure London launches new show for the young fashion industry

Trade fashion event Pure London has announced the launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry. The show, Pure Spirit, will run alongside Pure London. Over 150 brands that have already shown interest in the show include Desigual, Pepe Jeans, Bench, Fornarina, Iron Fist, Monkee Genes, Criminal Damage, Freddy, Vacant, Pink Soda, Rare, Blood and Glitter and Orion London. Pure Spirit will take place in Earls Court One 13–15 February 2011. Pure London incorporating, contemporary and premium womenswear, footwear and accessories will take place at Kensington Olympia from the 13–15 February.