Pure Spirit and Stitch combine for event next year

Pure Spirit, the new buying event for trend led young fashion for men and women, and Stitch, the menswear and accessories event, will join forces and co-locate within the same venue for the February 2011 edition. Over 250 brands will be on offer, along with catwalk shows, trend presentations, business seminars, DJ’s and parties. Pure Spirit will be edited into two sections – She, which will house womenswear labels reflecting trends of tomorrow, and Label, offering unisex lifestyle brands. It was announced in August that Pure Spirit would take place at Earls Courts from 13 – 15 February 2011, the same dates as Pure London – the womenswear, footwear and accessories buying event. Brands confirmed for Pure Spirit include Mina, Forever Unique, Jovanna, Jarlo, Sugarhill, Bedroom Athletics and Rare. Brands confirmed for Stitch include Luke, Weekend Offender, Two Stoned, Nathan Palmer and Emma Ashford.

Pure London to host a buying event in Dubai

Trade fashion event Pure London has joined with French trade show Who’s Next and Premiere Classe to host a buying event in Dubai called Pure Selection. Middle East Fashion Days will take place from 19 – 21 October 2010 and Pure London will have a dedicated section for its exhibitors over the three day event. Pure Selection will form a special part of Middle East Fashion Days giving Pure London’s fashion brands the opportunity to meet, network and do business with buyers and consumers across the Middle East. Brands who have expressed intent to show include Zandra Rhodes, James Lakeland, Almost Famous, Lotus London, Me &Thee, Sight Station, Lore, Angeleye, Beth Jordan, Bibi and Andrew Majtenyi. The event will take place in Dubai’s hotel resort, the Madinat Jumeirah and will include three catwalk shows a day presenting international designers, sponsored by Fashion TV and L’Oreal. Creations by local designers will be on show, while a mix of international products from Indian, Turkish and Lebanese designers, as well as European brands will be on show.

Pure London launches new show for the young fashion industry

Trade fashion event Pure London has announced the launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry. The show, Pure Spirit, will run alongside Pure London. Over 150 brands that have already shown interest in the show include Desigual, Pepe Jeans, Bench, Fornarina, Iron Fist, Monkee Genes, Criminal Damage, Freddy, Vacant, Pink Soda, Rare, Blood and Glitter and Orion London. Pure Spirit will take place in Earls Court One 13–15 February 2011. Pure London incorporating, contemporary and premium womenswear, footwear and accessories will take place at Kensington Olympia from the 13–15 February.

Cosmopolitan official media partner for Pure London

Cosmopolitan is the official media partner for Pure London. The event, taking place at Olympia London from 1-3 August (see DIARYdates), attracts over 11,000 fashion buyers each season. As part of the partnership, the Cosmopolitan fashion team will be blogging live from the event providing Cosmopolitan readers, Twitter followers and Facebook ‘Friends’ with their pick of the best brands exhibiting, trends coming up for Autumn/Winter 2010 and the key styles to watch out for.

Graduate Fashion Week finalists to showcase collections on the catwalk at Pure London

Pure London will be supporting the up-and-coming talent in the British fashion industry this August with the winners of Graduate Fashion Week showcasing their collections on the main catwalk. Graduate Fashion Week aims to promote and nurture the talents of today’s young, creative innovators, so that tomorrow’s creative industries can continue to play a major role in the economy of the UK and the rest of the world. The very best BA Graduate fashion design talent in the UK including Rebecca Thomson, Sara Wandsworth, Naomi New and Rhea Fields will be opening the catwalk show on the main stage every day. Rebecca Thomson, of Manchester University School of Art, is the winner of the prestigious River Island Gold Award at GFW. Her collection presents elegant wearable, neutral designs, which have a strong commercial feel. Rhea Fields from Northbrook College was the successful winner of the Womenswear Award. Her collection consists of androgynous tailored pieces with fleshy pink tones, black leather and latex. Naomi New hails from Northumbria University and was a finalist of the River Island Gold Award. Her collection is inspired by her love of horse riding and consists of flamboyant designs incorporating her equestrian and armour influences. Sara Wandsworth will show her floaty layered pieces as well as her oversized prints of London landmarks. The UK Trade & Investment department will also be bringing 10 London based designers to the show including Ada Zanditon, Cecilia Hammarborg, Neurotica, Zoe Boomer, GulayCay Designs, Uncommonly Beautiful, Karje, Good one, Coco Barclay and Bestow. (Images from Naomi New and Rebecca Thomson)

Young branded fashion grows at Pure London

This August, Pure London will welcome a number of young fashion brands in the UK, with Label and Spirit taking over the entire National Hall of Kensington Olympia. After the successful launch of Label last season, recent buyer research conducted by Pure London showed 92% of all respondents stated that they wanted to see Spirit and Label together under one roof. With this in mind Label will now have a new home sitting alongside Spirit, filling the entire National Hall with over 200 brands. Young branded fashion grows at Pure London Label is the home for predominately forward order men’s and women’s young brand fashion; while Spirit is for young womenswear brands that tend to work closer to season. The Spirit section will continue to offer up to the minute trend-led womenswear brands. Already confirmed include Rare, Forever Unique, Gia London, Pretty Disturbia, Yumi, Motel, Ruby Rocks, Darimeya and Orion London. Already signed to show under the Label section is regular to the show Desigual. Desigual will sit alongside branded fashion labels such as Iron Fist, Chimpanzee and Skunkfunk. The Young Fashion Catwalk will take place twice a day alongside a comprehensive Young Fashion seminar programme, providing unrivalled trend forecast predictions exclusively to retailers.