New watch collection from Miss Sixty

Miss Sixty are launching a new watch collection available this May. The Holiday Watch features an oversize rubber strap with digital face. It is available in six colours: fluorescent fuchsia, sunshine yellow, apple green, classic red, teal blue and white. Priced at £25.00 each, the Holiday Watch comes in its own bright pack, which can be used as a coin purse or mini carry-case.

Miss Sixty launch iPhone app

Miss Sixty are just about to launch an iPhone app. The application, which features the Spring/Summer 2010 campaign lets consumers ‘enter’ the Miss Sixty brand on the go. The App features the ‘Making of’ videos behind the campaign shoots and ‘In Store Now’ which lets viewers visit the virtual store and learn about the brand new arrivals as they come. There is also a ‘Look of the Month’ section and the ‘What’s Hot’ section for all the brand new Miss Sixty news. And to ‘reward’ fans for downloading the App, there is an ‘Only 4 You’ section which is updated with special initiatives, exclusive gifts and invitations to upcoming ‘glam happenings’.